Why Bitcoin Matters
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Why Bitcoin Matters
Itâs more important than you might think
By Aleks Svetski
March 15, 2019
This is the article version of a talk I gave to kick 2019 off for a few Bitcoin meet-ups in and around Australia.
The video version of the article is here, but if you donât want to see my ugly head (nor Jeffâs), please continue.
Why Bitcoin MattersâŠand yesâââthatâs Bezos
Thank you Jeff Bezos for the wonderful introduction.
Thereâs a lot more than meets the eye when it comes to Bitcoin, and coming into 2019, Iâm glad to see a broader push back toward the Bitcoin narrative, especially after a solid 2yrs of shit-coinery, ICOs, Bcashing, Wrighting, wronging, Verring, blockchaining for the sake of blockchain & whatever other stupidity we saw..
It could be the echo-chamber effect in that Iâve narrowed my focus; but Iâm hopeful that itâs something more, and shall err toward that as being the truth.
Either way; I hope this article helps to drive the narrative forward even further, and reinforce why this thing called Bitcoin is so important.
If weâre to move toward a society & world thatâs more functional, where unfair asymmetries & rent seeking are made more difficult and where the labour we transform into some unit of value (thatâs able to be stored or exchanged) is impossible or at least impractically hard to manipulate or undermine, then we need to take Bitcoin a whole lot more seriously.
Thereâs some further reading and a few reference articles Iâll include at the bottom, which should help you get a better grasp of some of the concepts throughout.
Other than that, letâs dive in.
The Societal Stack
Iâm going to quote myself a few times throughout, becauseâŠwell why not..
âNothing great was ever built on shit foundationsâ
-Aleks Svetski
To understand money & Bitcoin, we need to go back in time and go down what I like to call âthe societal stackâ (as per my sophisticated diagram below).
Itâs only when you understand the foundations of what we see around us, that things start to make sense.
âThe Societal Stackâ
Youâll note, we have communication as the lower foundation, or the basis for everything. I like to call it the âSocietal Sub-Strataâ
Communication is the prerequisite for cooperation, which in turn; is the predicate for society.
Money as a mechanism via which we can exchange, specialise, measure, collaborate, cooperate & organise sits directly on top.
Everything else, Iâve called âsocietyâ then sits above it.
Letâs take a moment to explore. If we look deeper into the âcommunication layerâ we can split it into two, broad categories.
âThe (broad) layers of communicationâ
1) The lower foundation.
This is the biological ability to communicate, and we share this ability with every other species on the planet (at least that we know of). All species communicateâŠsomehow.
2) The upper layer.
This is Homo Sapiens ability to communicate on abstract concepts & ideas. This is unique to us, and itâs this layer that allows for broad-based coordination.
Yuval Noah Harari, in his seminal book âSapiensâ termed those abstract concepts & ideas; âShared Fictionsâ, and via that inspiration, Iâll quote the following:
In communicating about fantasies/imaginary concepts & fictions, we are able to âhackâ our biology & attain the trust required for us to cooperate in numbers that exceed our biological limits.
This is an important thing to understand. Homo sapiens âhackedâ trust, and thus became the dominant species on planet earth.
Weâre the only species able to cooperate both flexibly & in large numbers, and this is all thanks to the stories we tell each other & choose to collectively believe.
This unique function has allowed us to build the complexity in society that we often take for granted today.
Itâs allowed us to cooperate in numbers that exceed whatâs called âDunbarâs numberâ.
Dunbarâs number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.
And as a result, weâve evolved from some insignificant ape, sitting somewhere in the middle of the food chain, to the apex species, at the top of the food chain, who rule the world & have created what scientists now call the âanthropo-sphereâ: The layer of the planet planetary ecosystem associated with us.
This is an extraordinary feat; made possible (at least as far as we understand) by our ability to hack trust via shared fictions & complex communication.
Now for those of you who think you might not be familiar with any of these so called âshared fictionsâ, hereâs a few examples; that youâve either heard of, buy into daily or live by:
- Gods
- Kings
- Religion
- Corporations
- Laws
- Nations
- Human Rights
- Race
They are all, by definition; fictions.
And whatâs the most important and long-standing story / shared fiction of all? Thatâs rightâŠ.
Money
But, before we move onto Money, letâs just have a look at that stack again:
Notice how the further down the stack of society/humanity you go, the more robust it has to be?
Letâs take a moment to explore language as a function of communication.
Language
Communication / Language is but a set of rules, that govern how we use our physiology & sounds to convey a message (however complex).
Language is a PROTOCOL (or set of protocols).
We have specific rules for language. Basic ones such as vowels & consonants, through to higher order rules such as grammar, register, punctuation, etc.
Youâll note, these rules donât bend & they donât change, yet we are able to create however much complexity in our communication with those fundamental ingredients.
If you screw around with the base layer rules, youâre not going to get a âcool variationâ on your message, youâre going to get a jumbled up line of shit nobody understands!
The more basic & fundamental the rule, the more rigid it must be, and itâs this rigidity of ingredients & fundamental rules that gives language its power.
Its strength of foundation has allowed us to build a level of complexity in the world that far exceeds any other species.
Two more things to note:
a) If you go lower than communication, the rules get even stricter. You get into math & the sciences:
- Biology
- Chemistry
- Physics
b) One might say: âwell, language does changeâ. And whilst thatâs true, think about how it happens. Language evolves generationally and involves a form of social consensus driven by peopleâs need to be understood & the adoption of similar language patters for the sake of better communication & exchange.
So yesâââLanguage and itâs rules change; but that change is not abrupt. The change is more like an evolution over time, involving broad based consensus amongst the participants involved in using that language.
Sound familiar??
Anyway. Back to MoneyâŠ
Money
Money is very similar to communication in many ways. Being so fundamental to the stack, it must be sound. It must be rigid. It must be robust.
You canât build monuments on poor foundations.
To truly appreciate this, weâll need to go back to the beginning and explore moneyâs journey & evolution through time.
So where where did Money start?
Money, ledgers & promises.
I also used to believe the earliest form of âmoneyâ was something like Barterâââbut Iâm now convinced I was wrong.
I donât believe barter was ever a functional form of money or value exchange, primarily because it has a combinatorial problem (also known as the lack of coincidence of wantsâââSaifedean Ammous).
What this means is that if Bob has an apple, and Jim has a shoe, they will be able to trade (albeit the amounts may be difficult to agree on), but what if Jim doesnât want an apple? What if he wants a banana?
Then Bob needs to go find Zoe who has a banana, that wants an apple, swap with Jim so he gets his shoe.
Thatâs just 3 people, and Iâm already confused. This gets exponentially more difficult, particularly with increased specialisation and a larger number of participants.
Barter :/
So if it wasnât barter, what did money start as?
Well, believe it or not; the concept of money has its root in âpromisesâ. Promises related to some form of labour, work, debt, item (product) or service that participants of a community would keep track to know who did what & who owed what.
And where were these promises kept? On a ledger.
This ledger was viewable, or able to be viewed by everyone, and the people who helped manage it were the first form of book-keepers.
Digging deeper here is outside of the scope of this article, but whatâs interesting to note is that here we are, tens of thousands of years later, with a digital version of a ledger, made up of âpromisesâ (txns), thatâs viewable by anyone, ie; Bitcoin.
LHS image is Satoshiâs first iteration ;)
So back to early Money.
Promises & some writing on the wall were great, but we realised that we needed some form of more tangible, transportable, objective representation of money, so we could use it outside of our immediate community.
So naturally, we proceeded to use things of value such as cattle, salt, cotton, etc to represent moneyâââthis was commodity money.
As we got smarter, we started to abstract Money further, with objects that had better attributes, had a greater degree of scarcity & that more people could agree on / recognise as Money.
This right here is what fueled the acceleration of the development of society.
Money was the first & still is the most important collaborative technology homo sapiens have created.
Whilst the Ancient forms of money changed everything, they were clunky and difficult to build broad consensus with. So as the ingenious creatures we are, we found ways to abstract it further and thereby create more complexity and specialisation with less friction, all via the creation of âModern moneyâ.
Modern Money = The introduction of âtrustâ in an intermediary
In broad terms, the element of trust in a third party became an important feature of making Money more physically usefulâââbut somewhere along the line, the core tenets of Money were either forgotten or conveniently swept under the rugâââand itâs this that we need to get back to.
So letâs define it.
What is Money
A friend (Sven) calls it âcrystallised energyâ or âcrystallised life forceâ. And without wanting to sound woo-woo about it; thatâs exactly what it is!
Money is your labor in a measurable form.
When people tell me something like âMoney is the root of all evilâ, it just shows how little they understand about it. In fact, if you think about it; theyâre saying that their work, their labour & their effort is evil. Seriously?
Itâs madness.
I have a saying:
Money is not the root of all evil.
Money is the root of all complex cooperation.
So itâs time we stop shitting on it & start realising that money as a concept is fundamental to humanity & critical for us as a whole.
We must recognise that the fiat form of money weâve been sold for the last century is the steaming pile of shiat that needs to be transformed.
Defining Money
A definition of Money I like to use is:
Money = A representation/abstraction of âValueâ
If we take this definition, we can then extend the functions it should perform, and the attributes a form of Money must have in order to best perform those functions. See below:
The core tenets of Money.
Youâve probably seen the above in one form or another, but what you may not have seen on the list is the term âScarcityâ.
Itâs the attribute that not enough people talk about, because they donât understand the fundamental predicates for value.
Weâll explore scarcity below, but the important take away here is that these are the core tenets of Money.
This is what Money must be & do in order to allow us to best collaborate & build complexity without having the entire shared fiction / story fall apart (as it has every time weâve strayed away from it).
Scarcity
Why is Scarcity important? In short:
Scarcity is inherently tied to our notion of value.
Furthermore, something that remains scarce, will ensure value is maintained, across time.
A few examples will help:
Why does one care about (value) their friends & family so much?
Have you ever heard of the saying:
âYou only have one mother / father / brother / sisterâ ?
Your family members & friends are verifiably scarce, or in other words unique to you. If something happens to one of them and theyâre gone; you canât get them back and you canât create a duplicate.
We value our loved ones because theyâre truly unique, and inherently scarce.
The same goes for a special trinket handed down to you by your great grandmother. Itâs rare / scarce / unique.
Now for those of you who are little more sociopathic in nature & donât value your friends / family, then perhaps you get the same feeling with some other item that you can never get another one of.
The same goes for art. We all inherently know why a piece of art goes up in value once the artist dies.
It all comes back to scarcity.
And the most scarce (fungible) resource we know of?
Time.
Time is a little different than the above because those items / people / etc are not fungible. Time is the âgold standardâ of a unit or resource that is scarce and fungible, and that we (at least the more intelligent of us) value highly.
As you read this, you may ask how much would you pay, to have more time?
(probably ask yourself the same re: Bitcoin)
So if scarcity is at the core of the idea of âvalueâ.
Then for something to maintain âvalueâ (for example a means of exchange, like money), than it must be scarceâââelse, it does this:
Youâve all probably seen this chart, and although itâs become a bit of a cliche, itâs important to be reminded.
Bitcoin, as far as I can ascertain, is the only fungible unit (other than time) that we can say is truly scarceâââwhich follows that as a âmoneyâ, it is more sound & will maintain its âstore of valueâ over time.
This is the core of âstore of valueâ, (not the day to day market price in USD as some mathematically inept individuals might tell you).
One final note on scarcity.
Bitcoin is the first time weâve had a digital good, that functions like something physical.
And because itâs bound my math, itâs able to be made truly scarce & verifiably so, whilst maintaining the scalability that only comes with something that is natively digitally.
Digital Scarcity is the innovation. Not: âThe Blockchainâ.
(Thanks Jimmy Song)
Next:
The unit & the Network
Before we can appreciate what it takes for a modern form of money to perform the functions defined above, and truly embody all those attributes, there are two important factors we need to understand better.
- The Unit
- The Network
1. The Unit
Must be
- Impossible / Hard to counterfeit
- Hard to produce (high stock to flow)
- Limited in Supply (harder the limit, the better)
These attributes make money sound, and itâs the last one which to date, we as a species have not delivered on.
Why?
Because weâre human, and our nature is one that desires moreâââwhich is also why the attributes of the unit are best codified & governed by math (not the whim of people).
2a. The Network
The unit must be part of a larger monetary network, and this network must BE:
- Resistant to change because it Money is fundamental, and you cannot build anything on an ever-changing foundation.
- Resistant to shutdown because if a monetary network is not on, or can easily be shut down; then everything stops. This is a big reason why natively digital money has been a challenge.
- Resistant to censorship because similar to language / speech / communication; itâs only truly functional when itâs free & inclusive. If you try control it, it degrades.
- Resistant to manipulation & control, because it undermines all other attributes.
These are all critical, and non-negotiable for a broadly used monetary network.
2b. Network Functions
The above is what the network must be. The below is what it must do.
A monetary network must perform these key functions VERY well, without compromising on them. Ne ver. Ever. Ever.
Money is about confidence.
Itâs a story / social contract that we broadly agree on and in order for it to function well (particularly when itâs digital & ephemeral), it cannot risk failing at itâs delivery of the first order functions.
A broadly functional monetary network must optimise for Send, Store, Receive above all else.
It can then also perform higher order functions like:
- Escrow / Multi-party authentication (eg; multisig)
- Anchors / Timestamps (smart contracts like HTLC)
But note that these higher-order functions are a combination or derivative of the first order.
Thatâs it. Thatâs all you need.
Not like these idiots out there trying to build all this complexity into the base layer of their networks, at the expense of the security & robustness of the first order principles!
(Yes Ethereum & every other shitcoinâââIâm talking to you)
So to conclude this section:
Itâs the above attributes of both unit & network that the most fundamental layer of society (money) should have in order to function properly.
So why does Bitcoin Matter?
Well, if you havenât figured it out by now; Iâll spell it out to you:
- Money is the foundational layer for everything in society.
- Bitcoin is the most organic, stable, powerful form of money the world has ever seen.
Bitcoin is both the only unit & network that executes on everything Iâve outlined as fundamentally important about money.
SoV is green because itâs green. Iâll write something on this in another article
But more importantly than the above, Bitcoin is an opportunity for a new beginning, in a new age.
Here we are today; with an incredible opportunity to not only learn from the mistakes of those who did not adhere to those core tenets, but with a technology that can both embody everything that money should be, and also evolve with society and the market into what it could be.
This is why Bitcoin matters..
Now one might say; what about some other clepto-currency?
My answer: They donât matter.
Iâll show you why.
Why Bitcoin?
What makes it different?
First of all; itâs a monetary phenomenon. Not a technological one. This is where most people get it wrong at the outset.
Most people new to the space, or who just donât understand money, or itâs role in society think that Bitcoin is some âpayments mechanismâ designed to move internet money around the world.
So with that thesis, they set out to do it faster, or perhaps give it more features.
The problem with this approach is that they miss the entire point of what gives Bitcoin its âmoney-nessâ !!
Iâve put together the following table to hit the key points (although there are many more) with respect to Bitcoin:
1. The Recipe
I call Bitcoinâs entire formula, âThe Recipeâ, because the fact that it works is because it combines so many previously disparate disciplines into one, cohesive, robust & functional whole.
Taking one ingredient out of context, does NOT yield the same result.
Iâve discussed this recipe at length, at a number of talks, and primiarly when Iâm explaining why âblockchainâ is such a stupidity on its own; or as an entire recipe applied to anything other that something as foundational as Money (as in the case of BTC). You can find me presenting âBlockchainâs AOL momentâ here:
2. The Grassroots Growth
Bitcoin was never sold to anyone via an ICO, nor via some VC funded start up, nor for any one person or institutionâs direct gain.
Bitcoin was adopted by people with a desire to be a part of it, because of what it was & what it represented. An idea. And all support of it in the beginning had a collective impact.
These early supporters and borderline crazy people formed the ever growing âstubborn minorityâ who form the base of support that Bitcoin has, which no other network in the world has. As Trace Mayer would call them: âthe Hodlers of last resortâ.
You canât replicate this, and no amount of ICO money raised can compete.
This is missionary VS mercenary. They donât stand a chance.
In fact; just as a funny example, we saw EOS (Extremes Of Stupidity) raise $4 BN USD, and theyâre not only nowhere, but theyâre now using that money to buy property & land đ€Łđ€Łđ€Łđ€Ł
3. No founder
This is extremely hard (nigh on impossible) to replicate, and is one of the primary strengths that Bitcoin has.
The fact that itâs something which has grown beyond its original founder, has grown as a function of the market, and can now not have the âhead of the snakeâ cut off makes it incredibly hard to stop.
Thereâs nobody to throw in jail, no corporation to shut down, and nobody to point to as the saviour or messiah (Sorry Roger, we donât need you).
Furthermore, the idea that it could be anyone, is not only functional; but also adds to the myth. The myth adds to the allure, and reinforces Bitcoin as an incredible, once in a lifetime creation.
When I say âanyoneâ, I mean anyone but this douche bag..
Even Jap Satoshi was more shocked at Faketoshiâs claims than the reporterâs claim it was him..
Moving along..
4. Its relentless focus on first order properties
Bitcoin is THE ONLY network of itâs kind that has displayed such a stubborn, relentless focus on the primary drivers that count (ie; the elements I described above in Unit & Network).
Everything else comes second to maintaining the integrity of the network.
Furthermore, because of the way itâs grown & the broad mixture of participants (miners / validators, nodes, holders, speculators, etc) that are now involved, that desire to retain the first order principles has basically turned into a core mandate.
Thatâs something thatâs very hard to replicateâââand something you canât do with software tweaks alone, and especially hard with pumped up ICOs & shitcoins with no stubborn minority & flakey speculators.
5. Itâs absolute (unit) scarcity
Something else thatâs ossifying, if not yet already ossified (thanks Andreas M. Antonopoulos for the terminology) is the absolute unit scarcity of Bitcoin.
The fact that more capital is flowing onto the Bitcoin Network, ie; dollars in exchange for an amount of units on the network that can never be inflated, is further reinforcing this attribute as a guarantee.
When you exchange anything else (dollars, work, shitcoin, etc) for Bitcoin, itâs like owning a portion of land somewhere. Itâs territory on this finite network (or landscape), and youâre not only given the guarantee of, but you further reinforce the guarantee that your attribution with respect to whole will remain that way.
Againâââno other digital network (nor anything else that I know of really) can give you this guarantee, let alone make that guarantee stronger with each day that passes (Lindy compatible).
6. Itâs digitally native, & born of the internet
I loved when Jack Dorsey said: âBitcoin is born of the internetâ on the Joe Rogan show.
Itâs absolutely correct.
If the internet is this new world of bits & software, then it follows that a medium of exchange and value transfer that should be used & proliferate on this network is one that should also emerge from it.
Just like Gold & physical money has emerged from the physical world, over the millennia.
Bitcoin is the first time weâve had a digital object, function like a physical one, (where time moves in one direction), that can be used as a monetary medium and give the same hard money guarantees we have in the ârealâ world (assuming weâre not already in a simulationâŠmore on that next time).
Gold was the first hard money we found in the real world, and was the basis for everything we built thereafter. Show me another money thatâs lasted as long. I donât think you can. Itâs still the standard for the real world. **
Bitcoin is the standard for the digital world; and because itâs digitally native; itâs truly scalableâââand weâll build everything on top of it.
** The Keynesian experiment weâre running in the world now is a disaster waiting to happen, and has been conveniently masked as âfunctionalâ because technology (and bullshit monetary narratives) have managed to carry productivity forward despite the facade.
7. Overall.
Bitcoinâs robust, basic, adversarial design the closest thing to an anti-fragile network weâve ever seen.
Bitcoinâs unit and its network perfectly embody everything that money should be.
Itâs unstoppable, it gets better with time (Lindy compatible) & there is nothing quite like it.
There is no other money, network or copy-cat klepto-currency that exists which can replicate that.
Bitcoin is not its code, or its community, or its miners, or itâ block size, or its historyâââitâs all of these things, all mixed togetherâââand thatâs why itâs the only one that matters.
So to conclude this now essay, Iâll leave you with three over-arching reasons as to why Bitcoin matters:
Bitcoin Matters because:
- Itâs a Hard Money
- Itâs a stable, secure, scalable financial network
- It has the best chance of success
1. Hard Money
As I mentioned earlier, Bitcoin is a monetary phenomenon. These phenomena only come around once every epoch.
There are multiple reasons why youâd want to take note of a hard money:
a) Dis-Inflationary, ie; It will not lose value/purchasing power (you can give it to your children & your childrenâs children). There is no other monetary medium other than gold that can give you this. Except with Bitcoin you can store billions in your head, and thereâs a greater guarantee of scarcity.
b) Hedge against corruption / stupidity / malevolence / incompetence. Whether you think the world is run by Lizards, or complete buffoons, or somewhere in between; chances are mistakes will happen (ie; 2008), and holding a hedge is a very, very intelligent idea.
c) Self-sovereign Unit. This one is not appreciated enough by non-bitcoiners. There is no other monetary unit in the world that is yours & only yours when you hold the key to it. Itâs Unconfiscatable (as Tone Vays has termed). People underestimate how powerful a concept like this is; until of course they lose their money somehow, or are censored.
d) Truly Scarce. Iâve discussed this on ad-nauseam throughout, and Iâll say it again: Bitcoin is the only resource, other than time, thatâs truly scarce. This alone makes it an extremely intelligent asset to hold, whether you believe in that Bitcoin will take over the world (hyper-bitcoinization) or not.
2. As a stable, secure financial network
If weâre going to build a ROBUST global financial (read: cooperative) system, it should be built on something secure, stable, game-theoretically sound and digitally native. You wouldnât build cars to run on horse tracks, and neither should you build the next generation of human cooperation (ie; money, finance & capital), on old shit with a digital veneer.
Itâs like putting lipstick on a Pig.
I scratch my head a little when I see these âNeo Banksâ building on top of the legacy financial system, although I should probably be grateful because theyâre giving projects like what Iâm working on @ Amber an opportunity to reinvent the idea of banking, by using Bitcoin and for the first time in history being truly open & transparent.
What gets me excited the most about having an incorruptible foundation, is the ability to build & anchor a layer above, such as Lighting.
A layer of Abstraction, Complexity & Interoperability.
- Bitcoinâs basic, robust, digital, nature allows for abstraction & complexity to be built on top via layers of trust & transparency (not for wanks sake; but for the inclusion of skin in the game & management of tail risk [fragility])
- It will be just like the Internet, where the majority of the economic activity these past 20 years has occurred. All built on top of a set of core, basic, secure protocols (information & packet routing).
Remember the points Jeff Bezos made in his 2003 TED Talk.
And for those of you who subscribe to the multi-fat-protocols-are-eating-the-world thesis, these few images might help give you context :)
In the beginning, there were manyâŠ
And it took a while for them to fade away
But one, won out. Does the above sound familiar at all???
This last plaque is so very telling.
3. Bitcoin has the best chance of success
And last but not least:
If weâre going to have a chance at creating a more open society, that resists censorship & the moronic attempts by the state (or the bureaucrats that run them) to centrally govern society via âtheoreticâ models that donât work in practice, then Bitcoin Matters.
Wasting time looking for the next âvariationâ of Bitcoin or pump & dump opportunity, created by the get rich quick schemers (scammers) and chased by the sheeple is a dangerous gigâââbecause you donât know when the fools will run out & youâre the last one holding the can.
This is why Iâm often called a maximalist, but I donât careâââbecause Iâm adamant that we as a society have ONE chance at this, and if we dilute our impact by fucking around on other crap, we lose time & energy (at best), and at worst; we lose.
In saying that I donât think failure is likelyâââbecause Bitcoin has already won (we just canât see it yet, similar to the internet in the early 90s) âbut I still believe we should save our other precious resource, ie; time, and FOCUS on what Matters. Bitcoin
Conclusion
So to wrap this up:
Bitcoin matters.
- Just like the internet before it did.
- And electricity before that.
Bitcoin matters.
- Because itâs the new monetary operating system (OS).
- Itâs the OS of the fair, skin in the game, robust form of capitalism that we all yearn for, that can drive humanity forward.
Bitcoin matters.
- Because itâs the zeitgeist of our time.
- Itâs probably the biggest opportunity of mine and your life.
You donât want be the guy who missed out on this oneâââyouâll feel like the biggest moron of all, probably worse than Ronald Wayne:
Sold his stake in Apple for $800. May have been worth > $50bn today.
SoâŠtake note & perhaps:
- Buy some Bitcoin.
- Hold some Bitcoin.
- Stop reading what the mainstream says.
- Support the industry.
- Work in it if you can.
- If you canât, buy some, use an app like what weâre working on at Amber, and come back in a few years once things have matured furtherâââyouâll be glad you did.
I hope you got some value out of this. Itâs a message myself & all the team @ Amber strongly believe in, and it drives everything weâre doing.
Wishing you all an amazing, prosperous new chapter ahead in 2019.
If you enjoyed this post, please show it some love, give it a clap (or a few) and pass it around to anyone you think should have a read.
Aleks Svetski
CEO & Co-Founder @ Amber Labs